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Taylor Swift Falls to 49th Place as Diddy Takes Top Spot

Taylor Swift will have to shake it off. The pop star has fallen from No 1 to 49th place on Forbes’ annual global celebrity rich list for 2017 after her earnings dropped $126m in a year.

Swift led the top 100 list in 2016 with takings of $170m thanks to her successful world tour, which raked in a quarter of a billion dollars and saw her travel the world from May through December in 2015.

While she gained plenty of attention in 2016, this was largely due to personal reasons rather than for her professional output.

The 27-year-old singer grabbed headlines with her romance with actor Tom Hiddleston and feuds with Kanye West and his wife Kim Kardashian West, and pop foe Katy Perry.

She also went through a high-profile split from DJ Calvin Harris and was later involved in a dispute with him around her involvement in his chart-topping track This Is What You Came For.

Without a tour last year, Swift’s earnings have dipped 74%, the largest percent and dollar decrease of anyone on the list. Swift’s earnings over the past 12 months, from 1 June 2016 until 1 June 2017, have been estimated by Forbes as $44m.

Swift’s new position on the yearly entertainment round-up follows her recent return to streaming giant Spotify after a three-year absence.

Rapper and entrepreneur Sean “Diddy” Combs landed on top of the rich list for 2017 with annual earnings of $130m. Combs’ big payout was thanks to his Bad Boy Family Reunion Tour, earnings from his Sean John clothing line, and his partnership with Ciroc vodka.

Beyoncé moved into the second spot with $105m, courtesy of her best-selling Lemonade album and world tour, while Harry Potter author JK Rowling (who earned $95m) moved back into the top three thanks largely to her Harry Potter spinoff movie franchise Fantastic Beasts and Where to Find Them.

Rowling’s theme park earnings from The Wizarding World of Harry Potter attractions at Universal Studios have also helped her financial surge.

The novelist’s return to the list, which details the world’s highest-paid celebrities over a 12-month period, comes two weeks ahead of the 20th anniversary of her first book in the wizarding series, Harry Potter and the Philosopher’s Stone.

She is one of two British entries in the global top 10. Coldplay have secured eighth place with earnings of $88m, after failing to make the list in 2016.

Singer-songwriter Adele slipped from No 9 to 18th place with annual earnings of $69m. Sir Elton John is in joint 26th place with TV chef Gordon Ramsay, both with estimated earnings of $60m.

Other British celebrities in the top 100 list include musician Sir Paul McCartney at No 32, golfer Rory McIlroy at 37, DJ and producer Calvin Harris at 40, Formula One driver Lewis Hamilton at 46, and TV and music mogul Simon Cowell in 50th place.

Forbes ranks talent from across the entire entertainment industry to compile the annual list, and its findings are based on numbers from Nielsen, Pollstar and IMDB, as well as interviews with industry experts and many of the stars themselves.

This year its top 100 have earned a cumulative $5.15bn before tax between 1 June 2016 and 1 June 2017.