Between acting, producing, and promoting their projects, it’s surprising many celebs have a moment to do anything else. But tons of your favorite stars from Melissa McCarthy to Jessica Simpson and even Drew Barrymore have surprisingly successful side hustles. Enter any mall or shopping center and you are guaranteed to find a celeb line from clothing to accessories, makeup, cleaning supplies, and even deli meat. So how honest is The Honest Company? What’s the scoop on Goop? Here are the celeb side hustles that bring in millions and even billions of dollars.
Drew Barrymore – Flower Beauty
Drew Barrymore is an actress, producer, and now a cosmetics mogul. She launched her makeup brand Flower in 2013 and it’s been growing ever since. The line was initially sold exclusively at Walmart and then launched its own e-commerce site in 2016.
Although the Flower is affordable, the quality is comparable to pricier lines. I’ve personally tried their Zoom-In Ultimate Mascara and it’s a game changer. For just $10, it works better than mascara that costs more than three times as much. But Flower is way more than just mascara — they offer a full line of makeup including eyeshadows, palettes, lips products, and foundation.
In terms of numbers, Flower is just blooming. According to WWD, the brand pulled in $30 million in their fifth year of business. As for the future of Flower, Barrymore is all about expanding internationally. The same article in WWD reported the brand became available at over 2,000 Walmart locations in Mexico. It’s only a matter of time until the entire world is a garden of Flower Beauty fans.
Sarah Jessica Parker – SJP Collection
Sarah Jessica Parker’s most famous character, Carrie Bradshaw, was obsessed with shoes, so it’s only natural the actress created her own footwear line called SJP By Sarah Jessica Parker. In 2013, according to Fashion United, Parker teamed up with Nordstrom and Manolo Blahnik CEO George Malkemus to launch the brand.
SJP is high-end but relatively affordable. The first season of shoes was priced between $200-$375, which isn’t exactly a bargain, but less expensive than Manolo Blahnik. In addition to footwear, the brand currently offers other accessories including handbags and outwear. In addition to Nordstrom, SJP is now sold at many other retailers both online and brick and mortar stores including Bloomingdales, Saks Fifth Avenue, Neiman Marcus, and Amazon.
While SJP has been successful, Parker told Forbes in 2016 that it hasn’t always been easy, “Along the way we’ve had sellouts but we’ve also had disappointments. It’s been successful, but we get our sales reports every Monday. The good ones are a great relief. But you learn a lot from the SKUs that have bad numbers too.”
Melissa McCarthy – Seven7
Plus size women have often been ignored by mainstream fashion designers. But actress Melissa McCarthy decided to change the game when she created her clothing line, Melissa McCarthy Seven7. After all, as she says on her website, “I’ve been every size on the planet and I know that I didn’t lose my sense of style just because I went above a size 12.”
Launched in 2015, Seven7 currently sells denim, dresses, jumpsuits, outerwear, tops, bottoms, and “survival” basics, which is essentially loungewear. McCarthy wants women to feel their best wearing her line, so every garment is designed to be flattering to a woman’s figure with features such as “contoured waistbands,” “hip slimming technology,” and “forward side seaming” all made in comfortable fabrics that stretch.
Seven7 is currently sold on McCarthy’s website, as well as at many retailers including Lord & Taylor, Macy’s, Nordstrom, Gwynnie Bee, Lane Bryant, HSN, and Amazon.
Gwyneth Paltrow – Goop
Founded in 2008 by actress Gwyneth Paltrow, Goop started out as a newsletter, evolved into a blog, and has now become a lifestyle empire. A modern website along with phenomenal branding, Goop sells a variety of Paltrow-approved products. This includes vitamins called Why Am I So Effing Tired? There are also signature fragrances, a skincare collaboration with Juice Beauty, and clothing that ranges from a $58 thong to a nearly $2,600 coat.
But Goop isn’t just about buying their merchandise — it’s about embracing an overall healthy lifestyle. The site is packed with tons of content including travel guides as well as food, wellness, and fitness verticals.
Despite the company’s success, Goop went through many changes between 2016-2017. In 2016, Paltrow announced she was leaving the brand. But then Fortune reported the following year she changed her mind and came back to take on the role of CEO. Only time will tell if Gwyneth knows best.